PUB Report

Playing game off the field.

The game is not only in the field, a different game is playing off the field, which is the sports business strategy game. This is the e-book and the hard-copy book to tell J. League's business strategy. This should be showcased like an exciting football game. The energetic visuals speak sports enthusiasm along with colourful and punchy infographics to meet sports photography. It also supports the comprehension of the sports business side in an attractive manner.

Brand Identity, Editorial Design, Art Direction
Client: Japan Professional Football League
Role: Art Director, Designer
Editor: J.League, Deloitte Tohmatsu, LIKTEN
Client: J.League
Produced in 2014-2017 at Hochkiss