Konichiwa
I’m from
TOKYO
YOKOHAMA
At Hochkiss
Became the little book girl at W+K
Step1: Sent a big box measuring 100cm×100cm to apply for the job.
Step 2: The box had many cushioned pads stuffed inside. It contained my portfolio, which was a very “little book”. Along side it a magnifying glass.
Step 3: On the front cover of this “little book” a message was written ‘You have a good eye that you find my tiny work’.
Step 4: A receptionist received a box, and sent an email to the whole building, after nobody claimed it. ‘Hi, everyone. Mysterious package arrived, addressed with Wieden with only plastic bubble cushion things inside. Does this belong to anyone? Thank you.’
Step 5: Someone thought it was odd and when the box was checked amongst the plastic pads, there was a very “little book”. Approx 3cm×3cm in size. An email was sent out again within the building. ‘Hi guys, This was a Kennedy’s entry! Check it out :) Sooo neat!’
Then, W+K contacted me via a phone call and their opening line to me was, “Hello, is this the little book girl”.
Here I am
My works
Royal Ascot
The shift we needed to make for Royal Ascot is
“Ascot seen as a prestigious horse racing event in June“ to
“Ascot seen as a brand providing year-round entertainment and events”.
We decided to not focusing on regular races, but the Ascot experience.
So we did a refreshed approach to people to rethink the Ascot they know.
There’s YOU YOU,
then there’s ASCOT YOU.
Ascot is the place you can be anyone you want to be. This otherworldly landscape, a stark contrast to the grey
city, is where you can ditch joggers for jumpsuits, fleeces for frocks.
You can leave the everyday you behind and instead enjoy being…
2023
2024
Packed full of everything great
The biggest names, moments, stories and rivalries in the game, the TV commercial.
A fast-paced, visually energetic, living breathing collage.
From worldy goals and saves, to ferocious tackles, the film is all set to a bespoke track created using match day commentary.
WSL
2022 was super special year for the women’s football fans in the UK.
Because the Lioness (England team) won the Euro cup.
The campaign built off the success of the Euros whilst launching the FA Barclays Women’s Super League’s new brand platform ’UNSTOPPABLE’.
It was designed to demonstrate that women’s football is no longer on a journey. It’s here and getting bigger & better, and if you’re not watching, you’re missing out.
ECONOMIC MONDAY
Daily Tohoku Newspaper has a unique name as it is combined with the English word "Daily" and the Japanese word "Tohoku". It tells both of their perspectives on local and global.
Supermarket is the one of the closest place to see the economy.
Advertising campaign in local supermarket wrappings by a new style newspaper on the floors, walls, windows & anywhere else where space was available helped to show the relations between our daily life and the world economy.
Any question?