A shift from aesthetic to essence.

I worked across a range of creative outputs for Nissan Formula E, from livery design to advertising, social content, and beyond. But throughout all of it, I kept coming back to the same question: How can I shift from aesthetic to essence? From designing how Japan looks, to designing how Japan feels. This idea became my compass as I explored how to bring Japanese identity into global motorsport, not through surface-level symbols, but through emotional texture, movement, and tone, even it’s in Branding, VI, Car/Helmet/Kit Design, Campaign Design, Motion, Social, Event Design, or any touchpoint.

Branding
Client: NISSAN FE TEAM
Role: Lead Designer, Design Concept
ECD: Steve Howell
CD: Paco and Adam
Produced in 2022-2025 at Dark Horses