Imagining an inner being.

Peeler has a philosophy of ‘imagining an inner being’. Its clothes have a long fastening open/closing style, much like peeling a banana or an apple. PEELER is against a current age that seems too instant and superficial.

The brand identity cutting the centre of the letter based on its fasteners. I took the photography that gives the feeling something inside, and its mixing with Japanese and English typography showcasing the message quietly but strongly.