If you are going to Portland, its better to be uniquely quirky.

There is a famous sign board "KEEP WEIRED" in Portland.

We created three beautiful quirky suitcases for Portland campaign. The message is “if you are going to Portland, its better to be uniquely quirky.”. Because Portland are proud of their quirkiness and they accept a variety of people for being different.

I did hand drawing for the typography and the visuals, we chose crazy shapes for the suitcases designs (actually we have done more than 100 sketches to reach the best suitcase designs), I used many different design styles in the campaign, we put wide range of quirky Portland’s products into the suitcases. To admire their passion for not being afraid to be different and free from staying ordinary.

A publicity stunt and exhibitions event communicated and showed what Portland is about. Posting on Instagram everyday during the campaign informs and showcases the details.

There are many actual quirky products from Portland inside of the suitcases, for example doughnuts from VOODOO Doughnut shop, the dummy arm with a tattoo from Atlas tattoo shop (it's a special design for this campaign), the boots from Keen, the beers from HOPWORKS UEBAN BREWERY, the stamp from the Portland Timbers’s performance and many more!